The all time favourite iconic Norton is being revived with new six names

When TVS Motor India acquired Norton Motorcycle, it was presumed that they will be restructuring the iconic British brand to get it out of the mess it found itself in. The Hosur based two-wheeler giant now has big plans to get Norton back on track after it went through a not so good phase. And what better way to do this than introducing new products? That’s exactly what seems to be happening with Norton as the iconic British brand has filed for trademarks to get hold of six new names.

The names filed in the trademark applications are taken from Norton’s illustrious history, and include ‘Norton Electra’, ‘Norton Fastback’, ‘Norton Navigator’, ‘Norton Nomad’, ‘Norton Ranger’ and ‘Combat’. 

Norton was Founded by James Lansdowne Norton, in Birmingham, in 1898, Norton Motorcycles is among the most popular British motorcycle brands of all time and is one of the most emotive marques today. Since the 20th century, Norton Motorcycles is renowned for their classic models and eclectic range of luxury motorcycles ranging from authentic retro classic reboots of the famous Commando to their contemporary 200 bhp, 1200cc V4 super-bikes. At the time of acquiring Norton Motorcycles, the TVS management had indicated that manufacturing of Norton motorcycles will continue on in the UK, and will not be moved to India, where TVS has two manufacturing facilities. For now, the focus seems to be on reviving Norton, but with trademarks filed for so many names, it begs the question whether TVS will be looking to explore the rapidly growing mid-size segment of modern classic bikes, between 350-700 cc engine displacement